Setting Your Brand URL Wrong Is Like Working for Nothing! Learn the Difference Between Domains and Subdomains Once and for All

Conclusion First

Introduction

What Serious Losses Can Incorrect Brand URL Configuration Cause?

Using a platform subdomain incorrectly can lead to:

• Search engine authority credited to the platform, making it difficult for your brand to accumulate traffic
• If you switch systems and stop using the platform, the provider will not return the subdomain to you, resulting in high migration costs
• An unprofessional URL that undermines customer trust

The only correct practice is to purchase your own primary domain (e.g. yourbrand.com).

Should E-commerce Brands Use Primary Domains or Subdomains?

If your brand already has a corporate site and uses an external e-commerce platform, we recommend hosting your store on a subdomain you control, such as shop.yourbrand.com. You can also use subdomains for other sections like a blog or support (e.g. blog.yourbrand.com).

FAQ

Does Using a Platform Subdomain Really Affect SEO?

Yes. A platform subdomain channels SEO authority to the platform (e.g. shoplineapp.com), and you can’t reclaim it for your brand. We recommend using your own domain to consolidate your SEO efforts.

What’s the Difference Between a Subdomain and a Subdirectory?

A subdomain is an independent branch outside the main domain (e.g. blog.brand.com), while a subdirectory is part of your site’s internal structure (e.g. brand.com/blog). For SEO, subdirectories are easier for centralizing authority, but subdomains offer better categorization and management. Each approach has its trade-offs depending on your strategy.

Final Thoughts

Still using a platform subdomain? Don’t miss out on growth opportunities for your brand! If you have any questions about domain setup, feel free to contact us. We can help provide solutions or guide you through the process.